Laura Zaneski
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Work History

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Brief Summary...

I love taking the ideas that anyone has and making them a reality. With a background in human behavior, I can easily create achievable steps to tackle ANY project or event. With a background in design, I can create any digital materials needed (flyers, posters, invitations, graphics, presentations, videos, etc.). If you are looking for local data collection (customer testimonials, owner showcases, etc.), I'm the gal for the job! This powerful combination of human behavior expert, researcher and designer has led to wide range of projects/events I've organized and completed. 

Take a look at the showcases below!

Showcase Cliff Notes:

Visual Creative Strategist:

I organize your company's best selling points into a product (brochure, case study, etc.) to show current and future clients.
Showcase of visual creative strategist final products.


Event Planner:

You have a party/event to plan? I make it the most engaging party on a budget that your guests will talk about forever!
Showcase of events I've planned and hosted.


And More!:

I have a passion for making any scientific understandable to any audience.   Here is a showcase of a few programs and work supporting college students.

Here is a showcase of a few research projects I've been directly involved in, some problems that arose around the way, and results.

Here is a showcase of my presenting skills.

 

Visual Creative Strategist Consultant

  • My main consulting market is in taking your data and turning it into a marketable product you can show your own clients.

  • If you don't have data yet, I do have a strong background in data collection (interviews, surveys, python coded tasks, etc.).
 
  • I want to help you sell yourself in the best way. Sometimes that means a brochure, a case study, or a informational video, but the sky is the limit!
Student Retention Case Studies
From simple document to masterpiece
 

Event Planning

  • I'm excellent at gathering information, organizing it, and executing it. These skills give me the ability to throw fun parties and events that your guests will love! 

  • Let's face it, money is tight for everyone and information on the best pricing is difficult in the information age. What if you could just get a few good options with just a little extra help on the side? 

  • I'm happy to negotiate a price that would work for both of us!
Wedding shower for steampunk themed wedding
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My husband and I had a Steampunk Themed wedding. As one can expect, the guests were hesitant and confused about what to do with it. So, I planned an event inviting all the guest to a workshop!

This event was a huge success! Not only did people learn about the theme and get more comfortable with the idea, but they created an accessory that they could bring to the wedding! Nearly everyone dressed up for the wedding, and had so much fun comparing outfits.
Graduation Party
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For my graduation, I wanted to create a party to remember, on a budget.

I created flyer invitations, had a spreadsheet to manage invites/what people were bringing, and of course plenty of ideas for friends to have an amazing time.

We had about 30 people with plenty of food, drinks, and games that everyone could enjoy.

The event included: Cookie bar (guests provided cookies), mystery game tournament (giant connect 4 with commentary), bubble station, "Cozy zone", bonfire, s'more station, disposable cameras for guests to use, and a slip n slide.

It was such a blast that every year now my friends want me to host a summer party! With proper organization, I don't spend a crazy amount of money either.
Online Party using Gather.Town
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I have had a few events I've planned utilizing the Online Platform of Gather.town (see link for more information). The example here is one I used for a Farewell Party for a few lab members during the height of COVID. I recreated a digital map of the office with some additional creative additions (such as the pianos , soda machines, arcade games etc.).

Though not shown here, it had multiple floors you could visit with pages that you could view with heartfelt messages collected to each lab member that was leaving. They also had marker boards that the lab members could communally draw on, which was a hit!

This map was something that could stay in the lab long after I left, and has been used for Kable Lab Alumni virtual parties where previous lab members (even in another country!) could meet up with everyone. I love creating ideas for people to take with them for future parties. That way you can get multiple events from the same idea easily!
 

Supporting College Students

Penn LENS program
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I was a part of mentoring local Philadelphia high school students in the Penn LENS (Laboratory Experiences in Natural Sciences) for multiple summers. Though the requirements changed for the students, one thing was consistent: they all wanted to go to college and know the best way to succeed.

I created a comprehensive schedule for them to really understand the research process, and also kept open communication to help them understand the best way to thrive in college. I liked to create personal career journeys that helped them understand what they could do to reach their goals. It was super rewarding every year I got to participate.

From danger to Daring
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When I joined Pharos Resources in October 2024, the first project I was a part of was making a document come to life. This document was "From Danger to Daring: The intersection of neuroscience, student development and technology in higher education." I couldn't believe that I got to work on my dream project.

I got to create every page from scratch so that it was easy to understand by all people. This document really shows how to help students, and the underlying neurological mechanisms.

I'm so proud to be a part of this project and bringing it to life. Click here to go to Pharos Resources to download the whole document.
 

Research Project Showcase

​Social Media, Risk Taking & Exploration
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With the support of Dr. Jason Chein and a small research team at Temple University, I led a study which looked for connections between digital media use and behaviors related to impulsivity, sensation seeking, positive and negative risk taking, and exploration.  The focus of the age group was young adults in college and their tendency to explore rather than exploit.

In addition to coordinating a team of five research assistants to run the study,  I created a new exploration task within the game StarCraft, which allowed us to measure exploratory behaviors in a real time simulation.  Using the data from this task, various surveys, and additional guidance from Dr. Michelle Chu during her time as a graduate student, we found evidence of a relationship between digital media use and a person’s willingness to explore, which may help us make more connections between innate exploration behaviors and various digital media habits.

​Pictured is an example of their limited viewpoint where they could gather resources they had found or explore an unknown area for potentially more valuable resources.  This screenshot is shown accompanied by an example of the fully revealed area they could discover.
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For a full poster about this research project, click here
Research study completed with Lirio
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As part of the Masters in Behavioral and Decision Sciences program, we were paired with a company to conduct consulting work with. I was lucky enough to be paired with Lirio and worked directly with Amy Butcher and Sarah Deedat.

I had three other teammates and since I had the most managerial experience, I became the team leader. I ended up delegating tasks, organizing priorities, and finalized a timeline that ultimately lead to a wonderful final research project.

Our team met with different departments within Lirio's behavioral research team including their visual designers, content designers, and of course their head behavioral researcher. I took all of their ideas and created a pilot study that ultimately excited their whole team. I wowed them so much with my pilot study presentation, that they offered to pay for 150 participants on mturk, something no graduate student team before had accomplished.

This policy brief examines the effectiveness of using both text and visual messages to increase concomitant vaccination. We had two main research aims: 

1) Identify public perceptions of vaccinations & co-vacccinations 
2) Utilize message heuristics & images to increase co-vaccination rates. 

We ran a 2x2 between subjects pilot study that combined two forms of visual design matched with two forms of behavioral science solutions directed language. These different combinations were sent as a precision nudging email along with a control condition.

​For a link to the Policy Brief that I designed from scratch, click here
Nudge away the Gap! ​
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As a project during my Mastery of Behavioral & Decision-Making Sciences program, we were required to design and run our own study.  Inspired by a paper that found that Women were less likely to enter a competitive environment and miss out on more lucrative job offers, we designed a study that would explore the effects of normative messaging on competition preferences.
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Through Amazon MTurk, we performed an online study consisting of a 2 by 2 between subject design with 143 participants. Participants were randomly assigned to be shown a male or female messenger presenting either an empirical or egalitarian norm message, or a control group without any messenger or message.
Unique to my other work, this project culminated in a policy brief, rather than an academic paper or presentation.  I volunteered to design the final document, including custom illustrations and diagrams.
 Click here to see full policy brief.


 

Presentation Showcase

​Podcast Host  &  Interviewing Skills
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​I had the opportunity to interview Dr. David Lydon-Staley as a guest host for MindCORE’s PhDemystified podcast.

Since student advisement is a subject so close to my heart, this was an amazing opportunity.
Virtual Presentation Skills
In my Organizational Essentials for Leadership class, I researched the challenges of joining a new company as a manager. I read relevant books and research papers about the topic, and organized it into this presentation.
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This presentation has three main sections:
  1. How to identify your own strengths
  2. Competencies needed for management
  3. How to manage yourself, your team and your network

(18 minutes)
Fixing Posters in the Lab
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One of my colleagues was preparing a poster for the Society of Neuroeconomics in 2020, and while it was packed with great information, there were some aspects that made it difficult to follow.  Some important details were omitted for space, the flow of information was difficult to follow, and the figures were not color-blind friendly, so I offered to help edit the layout and design.

The original and final versions are shown here.  The layout was drastically improved to tie each second together and guide the reader through each aspect of the project.  When designing any publication, it’s tempting to squeeze as much information in as possible, but often this can obfuscate what you intend to convey.  My background in art and composition has been incredibly helpful when presenting complex topics in a complete, clear, and approachable way.



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Work History

Visual Creative Strategist
Event Planner
Research
Presentation

Art & Design

Where it started
Art & Design Showcase
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